6 Ways to Recruit Nurses through the Internet

By InterOpNurse guest contributor:   Heather Johnson

The internet has extended its tentacles all over the nursing industry.  While information technology is one of the best ways nurses’ jobs are made easier, the internet has made it possible for hiring managers to find the best available nurses for their staff.  There are thousands of websites that claim to be the best out there for finding nurses, if you’re going to be in the recruiting business for your facility you need to be honest and up front.  Aside from that most crucial piece of recruiting advice, here are six more things you need to know about recruiting on the internet:

1. Explicitly define your benefits package.  Nowadays, your benefits that you offer your workers are often deal breakers or deal makers.  Explain your salary structure, retirement savings plan, health insurance plan, time off procedures, etc.  This will be one of, if not the, first things that prospective nurses will look at.
2. Let nurses know who you serve.  Identifying your demographic base will give nurses an honest description of where they may be working.  This goes hand-in-hand with our cardinal rule of being up front with your prospective employment base.
3. What kind of environment can nurses expect?  Explain the resources you have available for your nurses.  Let them know what kind of experience your staff has.  Who makes the decisions for nursing care?  Is personal and professional growth a priority?  These are all things you should be advertising and questions you should be answering.
4. Introduce key personnel.  On your main page, introduce the people that your new nurses will be reporting to on the administration and nursing levels.  This will foster a more personal attitude for the prospective nurses.  Don’t be afraid to put faces to the people that your nurses will be working with and if this is a problem then that’s something that could be a major issue down the road.
5. Be current with the times.  Most reputable organizations welcome online resume submissions.  It’s not enough just to accept resumes in this fashion but you need to take ownership and provide initial feedback within a day.  This practice will make you come off as an organization that is responsive to the technological demands of the incoming crop of nurses.
6. Make your mission known.  We recommend that you put your mission statement somewhere prominent on your main page.  Let visitors to your site know your methods and what you expect from all levels of personnel.

 

By-line:

This article is contributed by Heather Johnson, who regularly writes on top nursing school. She invites your questions and writing job opportunities at her personal email address: heatherjohnson2323 at gmail dot com.

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